Services

When everybody zigs, zag.
Marty Neumeier

Brand identity, campaigns and art direction for start-ups and scale-ups with a genuinely new product: sustainable and materials innovators, science-backed and wellness brands, and DTC brands that need to stand out in the feed and on the shelf.

Brand identity

From positioning to a working system: the idea, the look and the rules that let a team run with it.

Identity, packaging, web, guidelines and pitch decks.

Acluc Studio, Notpla, Bar Brother

Acluc Studio poster: two people in sunglasses above the brand story and logo

Campaigns

One clear idea carried through every format it has to work in, from out-of-home to paid social, with motion built in rather than bolted on.

Concepts, out-of-home, social and paid social, motion and launches.

Bar Brother, Notpla, Acluc Studio

Bar Brother street poster: 'Amsterdam's best Scotch egg (probably)'

Art direction

Imagery that shows the product in real life, not just on a render, directed on set and made to work across every channel.

Photography, shoot direction, product and lifestyle, social content.

Notpla, Acluc Studio

Ice cream in a Notpla tub with a seaweed spoon, outdoors

How it works

  1. Intro call

    A short chat about what you’re making and what needs to change.

  2. Proposal

    A written scope with timeline and cost, so you know exactly what you’re getting.

  3. Strategy & concepts

    We agree the idea and direction before anything gets polished.

  4. Design & handover

    Refined design, final files and guidelines your team can run with.